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This potential client probably has probably received business proposals from several of your competitors. You need to explain why your solution is the best choice and provides the most value to the client. Explain what are the expected costs for implementing your solution. If it is a product, explain how much it will cost and provide justification for that cost. If you are selling a service, explain your pricing methodology and why your service provides great value and ROI based on the results you will achieve for the client.

A formal business proposal, unlike a price quote, is focused on the value and return on investment you will provide to your client.

What is a Formal Business Proposal and How to Write an Amazing One

You may have the highest costs, but if you explain clearly how the client benefits more from buying from you than your competitors more value, higher ROI , you will have a very good chance at winning the sales contract. Explain how much time it will take for you to complete the project.

Small Business Proposal Writing A to Z

Provide proof to confirm why you are the absolute best choice for this project. If for instance the client wants onsite technology support, you can mention your experience related to the technology systems they use and provide case studies and references to prove how you have helped other similar companies solve the exact same problem this potential client wants to solve.


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In proposal writing stick with small words. Simple words are perfect for defining a clear solution, making a point, and grabbing attention. Remember: Less is more!

Conclusion Effective proposals will help you advance to your maximum potential and win business. Remember: Your client is the focus. Make yourself useful to the client, and the business will follow.

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    What is a Formal Business Proposal

    In over 16 years, more than clients have been thrilled by the competency, trustworthy consultation, increased capacity and cost effectiveness we bring to every project. Jessica Gabriel Posted on Tuesday Apr 18, Proposal writing a pain? Save time with these 5 tips to writing a winning BusinessProposal. Kindle Edition , 3rd Edition , pages.

    Published first published January 1st More Details Original Title.

    Writing Winning Business Proposals, Third Edition (3rd ed.)

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    What is a Formal Business Proposal and How to Write an Amazing One

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